Adobe has announced that its creativity convention Adobe MAX will probably be held from October 26-28, 2021, and will as soon as once more — as was the case in 2020 — be digital and free for all attendees.
Adobe says that the occasion will once more be filled with audio system and occasions in addition to see updates to its suite of creativity apps.
The corporate is placing the emphasis on digital this yr possible out of an abundance of warning — it’s unclear when journey and group gatherings will as soon as once more be secure — in addition to in response to the wild success it reported at its fully-digital occasion final yr. For an occasion that Adobe spent tens of millions on in years previous and charged $1,595 for a single full-priced admission back in 2017, switching to an all-digital mannequin certainly had some affect on the corporate’s potential to financially host MAX in any respect. The corporate appears prepared to eat that value once more this yr although and will as soon as once more be internet hosting it for free.
Final yr’s MAX noticed greater than 21 million complete video views, of two.2 million visits to the occasion web site, and greater than 50 million social interactions. Whereas another occasions that transitioned fully to digital are pushing to get again to in-person gatherings this year, Adobe appears to be one of many few to report success with the digital mannequin.
A profit to the digital periods is that not solely have been they free on the time, they proceed to be free as we speak. Your complete convention remains to be out there to watch as we speak at Adobe.com and options greater than 11 days of content material, 481 audio system –together with greater than 50 movie star audio system and musical performances — and 464 totally different periods, labs, and workshops.
The highest 5 hottest MAX periods from final yr are as follows:
You possibly can join for the MAX mailing checklist here to keep knowledgeable on any convention information and info and even be notified when registration for the occasion formally opens later this yr. Adobe does appear to need a return to an in-person convention finally, although that received’t be in 2021.