Fujifilm Pokes Fun at ‘Leaked’ Cameras in Clever Commercial


As a part of its launch for the GFX100S medium format digicam, Fujifilm has revealed a business that pokes enjoyable at the thought of “leaked” tech merchandise. Whereas it stops in need of referencing rumor websites, it does play with an concept that has truly occurred.

In what looks like a transparent reference to a case the place an Apple engineer left a prototype iPhone in public in 2010. Within the business, a Fujifilm engineer, nonetheless dressed in a colourful Hawaiian shirt and lei, leaves the $6,000 digicam at a breakfast buffet in Oahu.

In the iPhone case, a 27-year-old software program engineer who was at the time field-testing Apple’s unreleased fourth-generation iPhone by accident left it at the bar of a German restaurant in Redwood Metropolis, California. It is without doubt one of the few documented examples of Apple’s now-legendary sphere of secrecy was breached.

Within the business, the digicam thieves threaten to (and truly begin to) delete delicate Fujifilm product launch imagery until their calls for are met. Capitulating, the Fujifilm workers ultimately ask to listen to what the thieves need.

The business takes a flip for the foolish when the calls for are only for the digicam to retail for $6,000, which was Fujifilm’s intent the entire time.

Fujifilm missed a possibility to poke enjoyable at knowledge leakers like FujiRumors, who had posted pricing and photos of the camera properly forward of the product’s official announcement. The business might have proven the thieves threatening to share photographs of the digicam on-line as an alternative of deleting the corporate’s treasured launch content material, which is a extra reasonable situation.

That apart, the business is a humorous and lighthearted tackle tech product launches and is extraordinarily properly produced. Should you’re in studying extra in regards to the FujiFilm GFX100S, you’ll be able to learn PetaPixel’s full protection of the digicam here.

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