As Google Photos transitions away from its free unlimited storage model, the corporate is beginning to push customers in the direction of higher-paid tiers by way of disingenuous advertising and marketing. In a latest subscriber e mail, Google goes again on authentic guarantees and states “prime quality” might not truly be prime quality.
In response to Forbes, Google despatched out an e mail outlining the brand new premium enhancing options obtainable to paying subscribers of Google One (which it additionally outlines here) however included a bit that appears to encourage customers to make use of extra of their storage capability by altering from “Excessive High quality” uploads to “Unique High quality.”
In Google’s authentic messaging in 2015, Google Photos promised that Excessive-High quality uploads could be practically visually indistinguishable from Unique High quality, however that messaging appears to be shifting. The corporate shared a photograph that reveals monumentally totally different ranges of high quality between the 2 settings and appears to be encouraging customers to pay extra for higher storage limits to keep away from degradation.
What was as soon as touted as one of many benefits of Google’s importing system is now being marketed as a considerably worse selection.
The picture above is clearly extraordinarily deceptive and designed to scare the inexperienced into believing that an improve to one among Google One’s paid plans with a purpose to assist the file sizes of original-quality pictures and movies is critical with a purpose to forestall dramatic picture high quality loss.
The details behind Google Photos state that pictures are restricted to 16 megapixels of high quality for pictures and Full HD 1080p for video decision and are free to retailer till June of this yr. Unique High quality uploads are precisely what they sound like: the unique high quality of a picture or video clip these bigger recordsdata will take up much more storage capability. Photos at full decision (and particularly movies at 4K high quality) would shortly dissipate the 15GB of included free storage in Google One and would require leaping into one of many subscription choices.
Learn extra: The Best Cloud Storage Platforms for Photographers
With this newest advertising and marketing transfer, Google is placing much more strain on customers to pay for its service. Final yr, Google announced that pictures uploaded in Excessive-High quality would not be supported with the corporate’s limitless plan. Importing full-resolution pictures had all the time counted towards private storage on Google, however any pictures that had been uploaded and subjected to Google’s compression had been capable of be saved with out restrict. Photos uploaded in Excessive High quality earlier than June 1 of this yr will nonetheless not be topic to the brand new limits, however the advertising and marketing at play on this latest transfer is clearly designed to scare customers into not solely leaping to the paid companies sooner however take up extra of that space for storing extra shortly.
Free storage is tough to come back by lately, and now Google finds itself competing with the many other excellent storage solutions obtainable within the paid tier. Whereas the precise service itself doubtless competes nicely, disingenuous advertising and marketing is prone to rub some customers the fallacious means and ship them on the lookout for options.
(by way of DIYPhotography)