Interest Has Outpaced Stock of the Olympus 150-400mm f/4.5 Pro


Earlier this month, Olympus announced its newest Pro lens: the 150-400mm f/4.5 TC1.25x IS Pro. With its excessive worth and wavering public sentiment round Olympus’ future, it was simple to query if the lens can be in style. Nonetheless, Olympus seems to be to have oversold its preliminary manufacturing run.

In a notice printed to Olympus’ web site in Japan, the firm has said that it doesn’t at the moment have sufficient inventory of the lens to fulfill demand in time for the January 22, 20201 launch date.

“Most of the reservations for the M.ZUIKO DIGITAL ED 150-400mm F4.5 TC1.25x IS PRO scheduled to be launched on January 22, 2021 have been made by a big quantity of prospects,” the discover reads, translated from Japanese. “It’s not anticipated to be delivered on the launch date. We want to categorical our honest gratitude for the giant quantity of orders we acquired, and we deeply apologize for the time it takes to ship the merchandise.”

Olympus doesn’t make it clear if all pre-orders for the lens shall be delayed, or simply these which have been ordered past the preliminary manufacturing run numbers.

“We apologize for the inconvenience to many shoppers who’ve already made reservations, however it’s anticipated that we will be unable to ship it on the launch date,” the discover continues. “As well as, since the supply date varies relying on the build-to-order manufacturing state of affairs, it might take a while for purchasers who make reservations in the future to ship the product. We’re working diligently to ship the product as quickly as doable, and we recognize your understanding.”

Olympus recently concluded its camera division sale to Japan Industrial Companions (JIP), with the majority of firm shares finishing the switch to the new proprietor on January 1, 2021. At this level, it has not been made clear what, if any, adjustments JIP shall be making to Olympus’ digicam enterprise. From what has been publicly launched, digicam and lens manufacturing will stay unchanged, not less than for now. That mentioned, it’s unlikely that JIP’s impending possession of the firm has something to do with the manufacturing run measurement for the 150-400mm f/4.5 lens. Quite, Olympus appears to easily have underestimated the curiosity in the $7,500 lens.

The discover of order delays was solely printed to Olympus Japan, so it’s doable that these keen on the optic in the West won’t see a delay. No indication, both manner, is notable through Olympus U.S. or by means of a pre-order.

Seeing Olympus underestimate curiosity in its optics might come as a shock to many, as Olympus and the Micro 4 Thirds mount are each usually disregarded by vocal digicam lovers. The state of affairs goes to indicate that regardless of what’s conventionally in style on-line, there may be nonetheless clearly a marketplace for each, lending credence to JIP’s determination to not solely buy but in addition proceed producing Olympus digicam merchandise.

(through Digicame Info)

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