Polaroid and Lacoste have launched a partnership that mixes the “vibes” of the model mannequin with a fundamental Polaroid instant digital digicam. The companies say that this cheerfully-themed collaboration is in an effort to “depart 2020 behind.”
In what’s being collectively launched with Lacoste’s 2021 Spring assortment, the Polaroid collaboration gadget is a Restricted Model Polaroid 600 instant film digital digicam that sports activities actions a very distinctive inexperienced and pink colorway that, when the quilt/flash is popped open and capable of shoot, looks as if Lacoste’s iconic crocodile emblem. It’s at first very ostentatious and even a bit gaudy, nonetheless almost like the popularity of UglyDolls, the digital digicam is sort of cute no matter that.
This collaboration isn’t one-sided, as Lacoste has a set of newest garments designs which may be based mostly totally on Polaroid that it calls “Lacoste Keep.” Consistent with Lacoste, for this Spring 2021 assortment, the company “dug deep into this legendary, high-color, and cultural heritage.” The design is impressed by Polaroid’s well-known rainbow emblem from its first instant color film developed in 1963, the Lacoste x Polaroid assortment services throughout the distinctive blue, inexperienced, yellow, orange, and pink rainbow.
Even further, the partnership wraps in and spherical itself as Lacoste commissioned photos for the model line to be shot on Polaroid. So in summary, it is a new line of Polaroid-themed garments photographed by a Polaroid that is themed like Lacoste.
“Accompanying the gathering is a visual advertising and marketing marketing campaign shot by Simon Schmitt in Marseille, that features dancers and skaters making a jigsaw in perpetual movement one physique to the next, image by image,” the two companies make clear. “United by the notable Polaroid rainbow spectrum and the Lacoste objects all through the assortment, each picture is a tribute to pleasure, boldness, and freedom.”
The entire set of selling marketing campaign photos are below and it’s exhausting to not get wrapped up inside the nostalgia of the images.
The two companies have moreover organize a Lacoste x Polaroid Instagram Filter which may be found here.
The Lacoste x Polaroid digital digicam is obtainable on-line and in Lacoste retailers (a purchase order order internet web page and value for the Lacoste-themed digital digicam was not accessible on the time of publication), and the Lacoste Live x Polaroid collection is obtainable on-line and in select retailers in Paris, New York, Milan, London, and Shanghai starting in the meanwhile.