OM Digital Reiterates Promise for New Cameras and Lenses This Year

OM Digital Options, the brand new identify of the corporate accountable for the Olympus-brand cameras and lenses, continues to make public guarantees for new merchandise in 2021. The most recent comes from CP+ the place the corporate confirms a brand new flagship digital camera and a number of lenses are on the best way by the tip of 2021.

In a recap courtesy of DCLife (and translated from Japanese), Olympus management continues to beat the drum of innovation and new merchandise to come back because of help from Japan Industrial Companions (JIP).

Amongst a number of matters, OM Digital promised but once more to proceed with Micro 4 Thirds — echoing past statements — and clarified that simply because the corporate makes use of the identify “OM” it doesn’t imply that it plans to solely produce the OM-D line cameras. The corporate says that the letters stand for the origin of its beliefs, and an “angle of all the time taking up challenges and creating new issues.”

When requested in regards to the standing of the 150-400mm f/4.5 TC 1.25x IS Professional lens that the company is having trouble fulfilling, OM Digital mentioned that it’s “grateful” for the big variety of orders that exceeded expectations and growth and manufacturing are continuing as deliberate.

“We’re steadily producing a hard and fast quantity, so if you happen to wait, you may positively get it, and we will promise to ship good high quality merchandise,” the corporate said.

OM Digital states each cameras and lenses — plural — are anticipated for launch in 2021. That promise contains its subsequent flagship which it confirms is “beneath growth.”

“It’s not only one, however I wish to launch numerous collection, lenses, subsequent flagship fashions, and so forth. so that there’s not an excessive amount of house between them,” the OM Digital govt mentioned. “I’ll put out one thing that individuals can say that it was actually good to make use of. This shouldn’t be solely enthusiasm, however there are issues which might be progressing correctly in accordance with the schedule. Please sit up for it!”

No new merchandise or developments had been particularly introduced at CP+ and these statements solely echo the identical issues executives have been saying for the reason that Olympus Imaging Division was acquired by JIP in January. There are presently no Olympus or OM Digital merchandise which might be headed to market or which have been introduced since JIP took over the corporate. The final product the corporate made public was the aforementioned 150-400mm Pro lens announced last November however had been under development and made public as early as January of 2019, effectively earlier than JIP supplied to purchase the beleaguered digital camera model.

Since January’s completed acquisition by JIP, OM Digital management has made numerous press appearances — publicly stated at least thrice that it plans to release new products — and printed press releases repeatedly promising that it’s going to have one thing to say quickly whereas additionally propping up the Micro Four Thirds format. At this level, there was nothing of precise substance said by Olympus Imaging or OM Digital since final yr.

(by way of 4/3 Rumors)

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