Reddit is Asking to Use Photos in Ads for Free Without Credit


It’s no secret that Reddit makes big quantities of advert income off content material that’s typically posted with out the copyright house owners’ permission. However do you know the corporate is additionally asking photographers to use their images for business functions with none fee… and even credit score?

Bellingham, Washington-based business photographer John Wingfield (@johnwingfield) frequently shoots stunning images of his golden retriever Millie who has turn out to be an Instagram superstar of types, boasting over 79,000 followers. This previous weekend, Wingfield shared a photo of Millie to the subreddit /r/aww, the place it obtained over 6,700 upvotes from the neighborhood of over 25 million members.

Wingfield’s submit undoubtedly generated a major variety of pageviews, and Reddit didn’t have to pay him a cent for the content material that drove site visitors. However that’s how Reddit works — creatives like Wingfield can obtain fairly a little bit of publicity, and in change, Reddit can rake in earnings by working adverts on each web page.

Nonetheless, shortly after he shared his photograph, Wingfield obtained a message from a Reddit admin.

“We’re engaged on gathering content material to use for Reddit’s promotional functions, and we needed to see if we may use your submit,” the admin wrote.

Wingfield responded by asking for extra particulars about how the photograph could be used and whether or not he could be paid and credited.”

“Reddit’s advertising and marketing workforce is at all times wanting for nice content material posted on Reddit to showcase the platform to new customers,” the admin wrote, including that the photograph could be used throughout social media and in Reddit’s “digital promoting posts.”

Wingfield would not be paid any licensing payment for the photograph getting used in Reddit’s adverts. What’s extra, Wingfield would not be credited in any means for the reason that advert is designed to promote Reddit, not the photographer.

As you may anticipate, Wingfield wasn’t too happy with the deal being provided — business use of a photograph in change for completely nothing.

Right here’s how he responded:

“No,” Wingfield writes. “Frankly I’m insulted that you’d even make such a request.”

“I couldn’t imagine Reddit requested me to use a photograph of promoting functions with out paying a licensing payment, and even offering me credit score!” the photographer tells PetaPixel.

Reddit is one of the top 20 most-visited websites in the world, and it counts a number of companies and billionaires as main shareholders. The media large Advance Publications (the guardian firm of Condé Nast) is a main proprietor, however the Chinese language tech large Tencent additionally acquired a 5% stake in an 2019 funding spherical that valued Reddit at a whopping $three billion.

Nonetheless, regardless of having the ability to generate staggering quantities of site visitors and income, it appears Reddit doesn’t have the finances to pay photographers.

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