The people at filter producer H&Y have simply unveiled a variable step-up ring on your digital camera lens filters known as the REVORING. The concept is easy, sensible, and apparently extraordinarily standard: the REVORING Kickstarter campaign was absolutely funded in simply 90 minutes, and has already raised virtually $170,000.
H&Y calls the REVORING the “most unusual and revolutionary photographic accent,” and whereas we’re not a lot for advertising and marketing hyperbole, the product’s usefulness speaks for itself. Now not would it’s essential to buy a separate step-up ring for each lens measurement; as an alternative, you could have 4 REVORING sizes to select from, which ought to cowl nearly each lens on the market:
- The 37mm – 49mm REVORING works with 52mm filters
- The 46mm – 62mm REVORING works with 67mm filters
- The 67mm – 82mm REVORING works with 82mm filters
- And in the event that they hit their stretch objective, a 82mm – 95mm REVORING for even greater filters
Moreover, they’re additionally releasing a model of the REVORING that consists of a in-built Variable Impartial Density (ND3-1000) and Round Polarizing filter. Right here’s a fast intro from the Kickstarter marketing campaign:
And a nearer have a look at the REVORING in motion:
By way of construct high quality, H&Y claims the REVORINGs will each be produced from “architectural building-grade 6063 aluminium” with a “matte black anodized coating” and an anti-fingerprint “nano-coating” on the glass of the VND + CPL model.
The common REVORING will price you between $23 and $30 relying on which measurement you select, with the VND + CPL model operating between $140 and $150. Alternatively, you should buy a bundle of all three REVORING sizes for $80, or all three VND + CPL REVORING sizes for $410. To be taught extra or if you wish to be a part of the various photographers who’ve already chosen to assist the marketing campaign, head over to Kickstarter.
As at all times, the same old Kickstarter warnings apply: a pledge is not a pre-order, so that you’re placing your cash up at your personal danger. Nevertheless, given that the corporate has raised over $170,000 on a objective of simply 10 grand, with 37 days left to maintain elevating cash, there’s a good probability they’ve all of the funding they should make the REVORING a actuality.