Tower Records, the music chain that shuttered its 89 shops again in 2006, is relaunching as a web-based store, the Bay Area’s ABC7 reports. The brand new web site additionally options scheduled livestream concerts, as effectively as a digital model of the corporate’s in-house journal Tower Pulse!
Based on ABC7, the relaunch grew out of interrupted plans to create pop-up retailers at this 12 months’s South by Southwest Music Competition. Following SXSW’s COVID-19-related cancellation, Tower Records selected to relaunch the shop nearly.
Tower Records first opened its doorways in 1960 in Sacramento, California. In 2004, the chain’s mother or father firm declared chapter, resulting in the closure of all bodily places two years later. In 2018, Tower Records founder Russ Solomon died on the age of 92.
Learn “How the Coronavirus Is Affecting America’s Vinyl Record Industry” over on the Pitch.