For our inaugural Spotlight, François Picard is pleased to welcome Ellis Cashmore, sociologist and honorary professor at Aston University in the UK and author of “Celebrity Culture”. As music is a conduit for political expression, explains Professor Cashmore, sport is becoming a “hugely influential platform for people to display, and to exhibit, their political and moral leanings.” Fresh off winning Album of the Year at the 2026 Grammy Awards in historic fashion, Bad Bunny is set to kick off an NFL Super Bowl halftime show for the ages that fuses music, sports and sociopolitical artistry.
